Vitargo Teams Up With USA Weightlifting

FOUNTAIN HILLS, AZ – Vitargo, Inc. has entered into a formal agreement with USA Weightlifting to be the official sports nutrition sponsor. The partnership will help bring the fastest muscle fuel and recovery drink into the lives of the nation’s strongest athletes.

“Our team has been working with elite athletes across multiple sports for a long time, including multiple Olympic medalists and American record holders,” Vitargo CEO, Bernadette (Bernie) Wooster says. “We are beyond excited to be partnering with USA Weightlifting and to be fueling the performances of some of the strongest athletes in our country and throughout the world.”

Vitargo is a crucial component on an athlete’s journey to greatness. Athletes across multiple sports have been using it for years and it’s earned the stamp of approval from some of the best coaches and athletes in the world. Weightlifters specifically have found measurable gains in their power output when utilizing Vitargo. Some in the sport have often turned to sugary beverages, candy, and sweets looking to provide quick energy. Consuming these foods generally results in a rapid crash. These fueling options pale in comparison to what Vitargo can do for these strength athletes. Vitargo is the only functional fuel that has been proven by science to empty from the stomach faster, leading to faster and greater replenishment of muscle glycogen. This ultimately provides significant advantages in endurance and strength, which is what Weightlifters are looking to increase.

Vitargo is made through a special fractionation process that makes it rapidly digestible and therefore capable of delivering glucose to the blood, liver, and muscle at over twice the speed of ordinary carbohydrates. Vitargo was developed and researched at some of the top academic institutions in the world, including the Karolinska Institute in Stockholm. The research resulted in a highly regarded published study which proved that Vitargo replenished glycogen levels in muscles 70% faster than maltodextrin-based sports drinks. A second study was published later the same year which showed that Vitargo also left the stomach 130% faster. Vitargo also has significant performance benefits, enhancing endurance up to 23% and improving power output by an average of 5%. Today Vitargo is still the fastest muscle fuel and recovery drink, used by athletes in all sports to fuel their drive.

When it comes to sports supplements, expect more! We understand that clean and safe ingredients are important to our community. The highly regarded raw starch of Vitargo comes from specially selected and strict non-GMO contract farming in the southeast of Sweden. Each and every batch is tested by an accredited laboratory. The manufacturing of our final product is done in the United States at a cGMP facility. Every batch of Vitargo is tested by the BSCG® and certified drug-free with the added benefit of being naturally gluten-free, sugar-free and vegan. Vitargo is also certified Kosher and Halal allowing us to support a wider range of athletes with unique dietary needs that can be overlooked in this industry.

For those who want to win, fuel your potential with the best. Vitargo is the proven, clean, and superior sports drinks, helping athletes reach new heights in human performance. Pre-fuel, Re-Fuel, Recover, Repeat, with Vitargo. Nothing comes close! Proof Before Promises® at https://vitargo.com/why-vitargo/proven/

About USA Weightlifting: USA Weightlifting, a member of the United States Olympic & Paralympic Committee (USOPC) and the International Weightlifting Federation (IWF), is the national governing body for the Olympic sport of weightlifting in the United States. USA Weightlifting’s mission is to enable U.S. athletes to achieve sustained competitive excellence in Olympic competition and to promote and grow the sport of weightlifting in the United States. For more information, visit USAWeightlifting.org.

USA Weightlifting PR Announcement

COLORADO SPRINGS, Colo. – USA Weightlifting today announced Vitargo as its official sports nutrition sponsor. The partnership will help bring the fastest muscle fuel and recovery drink into the lives of the nation’s strongest athletes.

With a history dating back to 1993, Vitargo is the only functional fuel that has been proven by science and athletes to boost power, enhance recovery and unleash potential like nothing else on the market – an ideal supplier for the national governing body of Olympic weightlifting.

“Reliable nutrition is a crucial component on every athlete’s journey to greatness, from platforms at clubs across the nation to sport’s most premier international stages,” USA Weightlifting CEO Phil Andrews said. “We are thrilled to work with a leading sports nutrition company in Vitargo.”

Proven, clean,. and superior, Vitargo was birthed as a solution to the physical challenges athletes faced of digesting and absorbing fuels and fluids while exercising intensely. Athletes reported stomach discomfort and bloating from the available sports drinks, causing them to under-fuel and experience energy crashes. The company understood athletes needed a carbohydrate that did not cause distress but could still deliver a rapid uptake of fuel.

“Our team has been working with elite athletes across multiple sports for a long time, including multiple Olympic medalists and American record holders,” Vitargo CEO Bernadette Wooster said. “We are beyond excited to be partnering with USA Weightlifting and to be supporting some of the strongest athletes in the world!”

Vitargo was developed and researched at some of the top academic institutions in the world, including the Karolinska Institute in Stockholm. The research resulted in a highly regarded published study in 2000 that proved Vitargo replenished glycogen levels in muscles 70% faster than other maltodextrin-based sports drinks within one hour. A second study was published later the same year which showed that Vitargo left the stomach 2.3 times (130%) faster than other maltodextrin-based sports drinks. Vitargo also has significant performance benefits, enhancing endurance up to 23% and maintaining power output by an average of 5%.

USA Weightlifting’s partnership with Vitargo began at the start of the calendar year and extends through the end of 2022.

About USA Weightlifting
USA Weightlifting, a member of the United States Olympic & Paralympic Committee (USOPC) and the International Weightlifting Federation (IWF), is the national governing body for the Olympic sport of weightlifting in the United States. USA Weightlifting’s mission is to enable U.S. athletes to achieve sustained competitive excellence in Olympic competition and to promote and grow the sport of weightlifting in the United States. For more information, visit USAWeightlifting.org.

About Vitargo
When success is the goal, Vitargo is the answer. Vitargo is proven, clean and superior to other sports drinks, helping athletes reach new heights in human performance. It’s what the pros have been using as a secret weapon for over 20 years and has the stamp of approval from the best coaches in the world. The fastest muscle fuel and recovery drink, Vitargo is the only functional fuel that has been proven by science and athletes to boost power, enhance recovery and unleash potential like nothing else on the market. Pre-fuel, Re-Fuel, Recover, Repeat, with Vitargo. Proof Before Promises® at Vitargo.com.

Body fuel foods Vitargo

It’s Not You, It’s Your Diet: THE NEW POWER EATING

How are you feeling right now? Yes, I mean it. Stop. Think about the question.

How are you feeling?

Take a moment. Give yourself a body scan. And a mood check. How did you feel when you woke up this morning? What about yesterday? Do you ever know how you feel?

If you’re like most people, you probably don’t pay much attention to how you feel. A busy, demanding life has a way of doing that to even the well-intentioned person.

Tired…you go to work anyway. In pain…work through it. Hungry…grab something, even if it is junk or doesn’t taste all that great. Sad…eat comfort foods, maybe talk to your doctor about a prescription antidepressant. Happy…fleeting, but we enjoy those moods when we can.

Well, there is one Big Fat Exception, like a movie that keeps playing over and over in our heads. We know exactly when we feel fat, which can be most of the time. What do we do when we feel fat? Go on a diet. It typically doesn’t matter how bad it makes you feel, as long as you lose weight. Right?

Have you ever been on a diet? Of course, you have. You’ve followed it diligently, only to fall off after a few months (or even a few weeks or days) with a loud thud.

Why did you stop? You felt lousy, had no energy, your cravings went out of control – and that was the end. You droop shoulders and fret about another failure of your body and your willpower.

But wait. Rather than keep thinking that everything is wrong with you and your body, it could be the diet doesn’t hold together.

The fact is, most diets are inherently depressing. The way these diets are put together and the foods they dictate you should eat cause chemical changes in your brain that actually make you feel depressed. Add that to a plan too low in calories to fuel a day’s worth of energy to satisfy even a small pigeon. You’ve got a prescription for feeling just exactly how you must have felt on those past diets: Lousy, no energy, and craving the foods that give you instant fuel and naturally elevate your mood.

Oh, and did I mention lousy?

You may initially have lost weight quickly on a fad diet and been happy, even elated, with the results. But over time, your desire to lose weight lessens and even disappears. You can barely get through the day without feeling you would rather be somebody else, anybody who can order a bagel with a smear or tacos or a lamb chop without feeling like you are cheating. The only person you are cheating is yourself.

What may have gone wrong with your other diets is that you either got no fat, healthy or unhealthy or that you feasted on fatty animal foods. I still find it hard to grasp how much bacon some people have consumed on high-protein, low-carb diets.

Here’s why the no-fat or high-fat diets both may have crashed on you. Your body’s natural defense mechanisms kicked in to prevent disaster. While you may assume that losing weight requires a painful, uncomfortable process, your body knows better.

When such a process throws you off track, way off track in most cases, your body responds with a survival tactic built in millennia ago. It makes it nearly impossible to lose any more weight.

Starving yourself doesn’t drop pounds, but likely will do just the opposite.

In fact, deprivation diets accomplish just the opposite. Your body braces itself to not lose weight.

One result is you feel lethargic and, well, moody in all the wrong ways. You are impelled to eat high-fat, high-sugar foods to ward off the blues. You crave a different way of living and reaching for cookies or chips is a natural response. That’s your physiology calling, not your will power waning.

Remember this, especially if a friend or loved one or counselor urges you to reach down deep for your willpower. You’re not broken, your diet is, and your body is working as it is meant to, protecting you from the damage that can come from an inadequate diet.

Forget that whole no-willpower guilt trip. Not to sound sappy, but we have one life here. Nobody says you have to live it starving all the time to demonstrate to the world that you have a strong will. Fuel your body and mind with my New Power Eating plan, and your will and your happiness will follow.

The New Power Eating is both a food plan and a lifetime philosophy. I want you to think like the athletes that I’ve worked with for 30 years. They are tremendously optimistic. All they think about is doing what they need to do to be successful. They follow a plan for success. If they step off the path, most just get right back on again and keep following their plan.  Food is their fuel, their friend; not the enemy. They don’t waste time thinking about what doesn’t work, or what they didn’t do right. Their focus is on doing what it takes to be, and stay, in top form.

On a daily basis, I want you to think about what you need to eat, not what you can’t eat next. You must feed your brain to feel great. What’s more, the care and feeding of your brain in The New Power Eating will recalibrate your ability to burn fat and build muscle after years or maybe decades of a yo-yo metabolism. You will be leaner but not meaner.

SIDEBAR

I’ll give you a sneak peek at some of the foods that I recommend to athletes, CEO’s, airline pilots, and moms and dads who are trying to stay more healthy and fit. Some want a play by play diet plan, but others want a list of foods that they know they can choose from to keep feeling great no matter where they are in the world. I’ve created this Feel Great Foods List from research studies published in scientific journals. Every food on the list has at least one study published about its ability to help you feel great. Keep it with you when you are shopping, dining out and traveling. It will help you maintain your happy and healthy self. Find more in The New Power Eating.

FEEL-GREAT FOODS*

  • Air-popped popcorn
  • Bananas
  • Beans
  • Blueberries
  • Broccoli
  • Caffeine-containing beverages (1-2)
  • Cocoa powder (or chocolate in small amounts)
  • Cultured & fermented foods
  • Dairy
  • Dark leafy greens
  • Edamame (soy)
  • Egg yolk (whole egg)
  • Fish and seafood
  • Flaxseed meal
  • Garlic
  • Ginger
  • Grapefruit
  • Grape Juice
  • Green Tea
  • Lean pork
  • Low-fat, fat-free dairy
  • Mango
  • Nuts
  • Olives, olive oil
  • Oranges
  • Pomegranate
  • Soy
  • Spinach
  • Strawberries
  • Sunflower seeds
  • Turkey
  • Unrefined vegetable oils
  • Water
  • Whole grains

Supplements:

*Adapted from original list published in Kleiner S and Condor B. The Good Mood Diet. Springboard Press 2007

Your brain is the control center. The brain allows the release of neurotransmitters and hormones that changes your body from a fat-making machine into a fat-burning machine. Until your brain is in nutritional and fitness balance, the switch will never happen.

That’s why even when you think you’re doing everything right, you don’t lose weight. You have to feed your brain first. First you need to feel great.

Imagine that. The first step to losing weight is to make sure you are feeling great. That is a happy difference in my plan.  If you feel great, then you stick with it. And if you stick with the plan, you lose weight. It’s that simple. Cause and effect is a powerful tool for self-enhancement.

Of course, none of this works well without exercise. The New Power Eating will help you customize how you fuel your body with the foods that you actually need to meet not just your exercise goals, but all the things that you want to accomplish in a day, including relaxation, rest and sleep.

Bottom line, weight loss should be exhilarating. But on most diets, it’s depressing. That’s because the nature of the diet plan actually makes you depressed. Not so with The New Power Eating. Learn how to feed your body and nourish your mind and meet all the goals that you have in a day with a healthy body and a happy, high-performance mind.

Order THE NEW POWER EATING and a supply of Vitargo sports drink today!

Vitargo Steps to Success

Three Steps to Success

While this may sound simple, one of the hardest parts of creating lifestyle change is figuring out where to begin. Here are my three steps to success that I share with my clients, from the average person who wants to feel better to elite athletes who are going for gold.